GeniusRocket is a premium user-generated media company. We enable clients to generate new creative content for advertising, marketing and other creative initiatives by harnessing the talents of thousands of creators in our distributed community. Compared to traditional creative development channels, we provide our clients immediate access to more creative choices at lower cost.

HOW IT WORKS: GeniusRocket connects clients and creators through our unique "Request for Brilliance" (RFB) process. Client specifications are presented to the GR community and creators respond during a specified time-frame with full executions, not just ideas or storyboards. The GR community subsequently evaluates and comments on submissions, informing client decisions with the "wisdom of the crowds" and engaging the entire GR community with the client's brand or promotion. GeniusRocket also offers marketing services to promote and distribute a client's GR-sourced content through relevant social media environments across the web.

The Power of GeniusRocket:

CHOICE – For less than a typical investment for approaches and storyboards, the GeniusRocket community can produce dozens of ‘full executions’ for clients to evaluate and leverage.

AUTHENTICITY – Consumers today are sophisticated and can easily detect the ‘corporate voice’ in traditional high-budget ads. GeniusRocket offers something more elusive – call it ‘soul’ or ‘fresh’ or ‘je ne sais quoi’. Whatever you call it, our community has it in droves.

SPEED – Because our creators compete in a given time-frame, our clients typically see those full executions within 2-3 weeks, not months.

QUALITY – In our community reputation and pedigree do not drive quality – the competition does. Our clients find their choices to be of higher-quality than any one Agency could imagine and execute.

VIRALITY – With GeniusRocket, the creative process simultaneously ignites your advertising campaign. We provide both the collaborative platform and a growing community to rate and comment on creator submissions. This in turn works to inform client selections while beginning the viral campaign as participating creators energize their social networks to comment on their own submissions.

GeniusRocket Viral Campaigns:

Launching a viral campaign is not rocket science. It's GeniusRocket Science. We offer a turbo-charged platform for community-generated viral campaigns, innovating at each stage of the process:

CONCEPTION – A successful viral campaign requires planning to ensure that content is not only creative, hilarious, adorable, or arresting… but also fits within a client's brand strategy.

EXECUTION – Thousands of our creative community members from over 50 countries are capable of delivering full executions, thereby diversifying each client's viral content portfolio and increasing the odds of producing a viral winner.

DISTRIBUTION – There's more to the video web than YouTube. GeniusRocket can customize the distribution of your content across scores of video and social networks and media channels, based on your target demographics and the goals of your campaign.

PROMOTION – Viral sometimes needs a push. Once your branded video is distributed widely on the web, GeniusRocket can seed the promotion of your content among video networks, social networks, blogs and key influencers, in addition to channeling the distributive power of our own community to increase the total reach of your content.

ANALYTICS – We can provide real-time, cross-site tracking of unique impressions, viewership demographics and geographic components, blog buzz, comment content analysis and more. This data allows clients to objectively assess ROI and helps GeniusRocket optimize a viral campaign as it scales.

A GeniusRocket Viral in Action:

Can a product tutorial go viral?

Day 1, A VIRUS IS BORN - An inventive concept is incubated at GeniusRocket.com, obtaining positive comments, high ratings, and 600 views from fellow community members. The virus is born.

Day 60, INTERNET PANDEMIC – The virus has spread in multiple social networks, resulting in nearly 60,000 views on YouTube alone.

MEASURABLE IMPACT – The client's traffic from unique U.S. visitors increased 50% within 2 months of viral seeding.

SUSTAINED VALUE – The client continues to use this demonstrably engaging video on its registration page. See the video for yourself: http://www.searchles.com/register