THE BRIEF: Credit unions are non-profit organizations offering a compelling alternative to banks, offering higher rates of return, lower fees, and a ‘people helping people’ attitude. Typically associated with a company, group of companies, group of individuals, and/or a local community, credit unions face a challenge in building awareness of their strengths, attracting new Members and winning market share. NAFCU Services Corporation is looking for a way to empower credit unions with high-quality ads blending a national message with a local focus. Winning ads will be provided free of charge to NAFCU Members, customized with their local information (for an additional fee to the creator of the ad).

Deliverable

High quality 30-60 sec Ads (Live, animation, or other) suitable for use on individual credit union websites, and/or on local TV/cable, which are capable of being customized for any individual credit union. Ad creator will receive a flat fee of $150 for each basic customization, to insert/add specific FCU details. (This fee is payable by the individual credit unions).

With over 800 credit unions eligible to request basic customization, the creator of a popular NAFCU ad could earn thousands of dollars in additional compensation.