THE BRIEF: Stirrings® Simple™ Cocktail Mixers is seeking a creative and incredibly viral way to inspire our target consumer (women, 30-39) to elevate their at-home entertaining with Stirrings Cocktails, a simple way to delight their guests. Stirrings is the originator of super-premium cocktail ingredients, and continues to lead the cocktail mixer category today. The first brand to introduce an all-natural, real fruit juice cocktail mixer, the company has since gone on to launch more than 50 innovative and delicious cocktail products created to make it easy for anyone, from the seasoned Mixologist to the novice home entertainer, to create amazing libations that liven up any occasion. Find Stirrings at select gourmet specialty stores (like Whole Foods), liquor stores, lifestyle emporiums (like Cost Plus World Market and Pier 1), and online at www.Stirrings.com.