Goozex.com

Creative BRIEF

Goozex.com
Video and Animation
$2000

Guidelines:

Submit to: Goozex@GeniusRocket.com (Only)

  • We are looking for three sizes meeting IAB Standards: 300x250, 728x90, 160x600. You may submit one for each size or a single ad.
  • Banners need to be within the guidelines of Google Adwords.
  • Banners must be 50k or smaller in size.
  • All should support the clickTAG variable.
  • Animation length is restricted to 15 seconds after which they must remain static.
  • Please refer to Adwords if you are unsure of their requirements.
  • Banners must be 100% clickable.
  • Banners must include our mascot and logo.
  • You may use game covers in the ad (optional).
    • About:

    Goozex is the leading online video game trading system. We connect gamers across North America to trade games for Goozex points, which they can use to get other games for only $1. We have been rated as best-in-class by gaming media and we save members on average $16.50 per game trade. We have over 9,000 unique titles available for trading and all game trades are 100% guaranteed.

    Company/Brand/Product Background:

    Goozex How It Works

    Goozex FAQ

    Mascot/Logo

    Goozex Top 10 Lists

    Goozex Community Forums

    Marketing Objectives:

    We are looking to drive traffic to our site and convert those visitors to signups on Goozex. We want to introduce online game trading as an affordable way to get games. Our demographic target include males who are 18-34, into gaming and are sophisticated internet users. The other target is what we call "Internet Moms & Dads." The message for them is how to save money on getting games for their kids.

    Ads will be run through various ad networks including Google Adwords, Intergi, Facebook, GorillaNation, Burst Media, and more.

    Creative Elements

    Goozex half mascot


    DOWNLOAD

    Goozex full mascot


    DOWNLOAD

    Goozex


    DOWNLOAD

    Goozex Logo


    DOWNLOAD

    Goozex Logo Stacked


    DOWNLOAD

    Houston, We have a Question...

    Q&A for this creative brief

    covers
    Posted by jdub49er1 on 7.06.08

    You state that game covers are available for use. Are there any titles that should be avoided if we do decide to use them?

    @ Covers
    Posted by Drew on 7.08.08

    Any covers on their site should be fine to use. I will confirm with the client. Thanks!
    Drew

    @ Covers
    Posted by Goozex on 7.08.08

    Yes, please avoid MMO games and digital games. MMO games include World of Warcraft. Also, please try to keep the game covers to new or future releases. Would prefer not to see Madden NFL 2001.

    Thanks!

    Number of Submissions
    Posted by bearbearcreative on 7.16.08

    Can one team of 3 people submit a total of 9 submissions? Based on the "one for each size..." guideline. If possible, would it also satisfy the "minimum submissions" requirement of 8. Thank you for your time!

    @ Number of submissions
    Posted by Drew on 7.16.08

    Teams of any size may submit as many entries as they would like, the more the merrier. There are NO restrictions as to team size or number of submissions.
    Thanks!

    Too Late?
    Posted by skcatch on 9.04.08

    I'm new here and I was wondering if it is to late to do this assignment? I didn't see it in the RFBs.

    @ Too Late
    Posted by Xette on 9.04.08

    The selections have already been made here http://www.geniusrocket.com/blog/2008/08/19/goozex-announces-5-selection...

    You can check out the latest winners on their Genius Blog.

    Have a Question?

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    $2,000
    Awarded for this assignment
    $200 per Banner, up to 10 Banners
    Advertiser Selections
    30 days Number of days, post selection, within which the advertiser will pay.[info]
    8 If minimum is not reached, advertiser has option to extend or cancel RFB.[info]
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    11
    People working on this project
    10
    Project teams working on this project
    0
    Ads submitted