Flashpoint, The Academy of Media Arts & Sciences, is Chicago’s newest college for students interested in the multi-disciplined digital media arts industry who want to quickly get into the work world with top-notch skills in these exploding fields. We are looking for 30-60 second ads for a viral marketing campaign that conveys Flashpoint’s innovative educational experience and our commitment to the latest real-world, cutting-edge techniques and technology.

Flashpoint, The Academy of Media Arts and Sciences, is committed to the advancement of higher learning in the field of digital arts and entertainment technologies. Surrounded by peers and educators with a passion for the future, students at Flashpoint can pursue two-year programs in Game Development, Visual Effects and Animation, Film and Recording Arts. Flashpoint has engineered their departments to simulate the converging digital entertainment industries with the desire do things differently and to offer solutions that are revolutionary and bold – not just a traditional school. World-class professionals share their knowledge to develop each curriculum. Real-world tools and techniques, the latest technical developments and trends, and hands-on experience are seamlessly integrated into every class. In this way, the efforts of each participant reflect the highest levels of taste, style and technological acumen. Digital entertainment is an expanding, ever-evolving, trillion-dollar industry, worldwide. Flashpoint is putting its students at the forefront, igniting creativity and preparing the next generation of digital professionals by blazing a new trail to success.

Flashpoint Academy is on the cutting edge of digital media education. Our students use the most technologically advanced tools in the industry to create professional products for real clients. The desire to do things differently, to offer solutions that are revolutionary and bold, is more than the mission at Flashpoint; it is at the core of the Flashpoint culture. We are looking for a way to convey Flashpoint’s unique approach to digital media arts education and our commitment to teaching the latest real-world, cutting-edge techniques and technology.

Brand Character: 
Flashpoint Academy should be portrayed in the following manner:

• Cutting edge

• Exciting

• Brand new!

• Selective
• 
Dynamic

• Collaborative
• 
Inspiring

Target Market/Consumer:

Core Target: People interested in Digital Media Industries


Key Demographics:

• High School Students/Recent Graduates

• College Students

• Adult Learners

• Higher than average HH income ($50k+)