Searchles


Creative BRIEF

Searchles
Online video
$5000

Guidelines:

Submissions should be roughly three to five minutes in length, should highlight all Searchles features, and should shoow how Searchles fits into the world of Google (as search), Myspace (as networking), and DIGG or Del.icio.us (as bookmarking).


Submissions should utilize our logo and tagline the "Social Threesome -- searching, networking, bookmarking".

We'd like the video to be funny, witty, and/or sexy (nothing too risqué) to help ensure the video spreads virally.

About:

Searchles is a highly scaleable social search and networking platform that showcases expertise, enables collaboration with peers and instantly captures it in searchable knowledge indexes. It uniquely integrates “social bookmarking” and “social networking” technology with analytical “social search” capability to enhance relevancy in search, connections among people to trusted content and their trusted peer networks. Where others deliver search results of amorphous trustability because of either an impersonal algorithm or a “wisdom of the masses” approach, Searchles enables users to create trusted, searchable institutional knowledge bases on their own terms with a flexible set of features for organizing content, encouraging collaboration, and determining who in their network influences their discovery initiatives, when and how. Beyond the portal itself, the technology is targeted to meet the needs of original content publishers (media, academic and institutional) and social networks who require tools for better connecting and monetizing their audience and content as well as expanding reach.

Company/Brand/Product Background:

Product Features:

  1. Our Social bookmarking: where the users from all over the world can bookmark their favorite link or videos from anywhere, tagging them with relevant keywords and finally share them with their peers.
  2. Our group and friendship functionalities – Social Networking.
  3. Our social search for News, articles and particularly Video.
  4. Our Searchles TV where users can mash up multiple videos from various online video sources (youtube, google, myspace, metcafe, etc) into one and watching them consecutively on searchles.
  5. Our online video editing tool that allows uses to edit youtube videos and watch the edited version on searchles.

Familiarize yourself with our site:

  1. Bookmark a News article or any other URL as well as videos form either myspace, google, youtube, grouper, or blip.tv. Make sure you tag them with relevant keywords and are saving them under the right group(s). You can either join the existing groups created by other users or create your own. This will show you how our index is generated.
  2. Friend me. My display name is CAVEMAN. Once, we are friends on the site you may share a few links with me.
  3. Create a channel using Searchles TV as well as editing a youtube or google video using our online video editing tool called searchles TV remash
  4. Use both our post and video search to search for a topic.
  5. Make sure to do a search within your posts, your friends, all posts, your channels, etc. to see how different it is from Google
Marketing Objectives:

We need your online video to describe all of our features in plain English and to describe how Searchles fits it to the world of Google & Yahoo -- as the leading traditional search engine, Myspace & Facebook -- as the leading social networking sites, and Digg & Del.icio.us -- as the leading social bookmarking sites. The video must describe why searchles will be more effective than them. Since we do all three functions - social search, social bookmarking, and social networking - we are thinking of calling ourselves the "Social THREESOME". We expect the video to be visited by users at least 100,000 times in 30 days from the time we post it on youtube and other sites.

IMORTANT NOTE:

  1. To ensure that we are on the same page, we need some thing as professional as this video on Social Bookmarking or better, or take a look at this video comparing Mac and PC. See if you can compare Searchles, that has all 3 elements social search, social bookmarking, and social networking, with Google, myspace/facebook and Digg/Delicious which each focus on one element.
  2. We need to place strong emphasis on the fact that our Social Networking Platform has a fully integrated search engine (our social search). No other social network has a built in search engine that has functions specifically designed for their site, nor do any search engines have social networking positioned as such a prominent feature. We are the Social Threesome.

Creative Elements

Searchles Logo


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Houston, We have a Question...

Q&A for this creative brief

Logo
Posted by kevinamick on 11.06.07

Where can i get a full size logo?

Searchles Logo
Posted by Drew on 11.06.07

The Searchles Logo is now available under Creative Elements.

Oy people, hope this helps...
Posted by .Beau.Chevassus on 11.12.07

http://www.geocities.com/beauchevassus/Searchles_logos.zip
[ zipped package ] I think it's the same logo to the left, plus the Search + Circles logo. Sorry, I haven't been able to find a good quality Searchles logo anywhere. If I do, I'll upload it.

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