Carmun


Creative BRIEF

Carmun
Online video
$1000

Guidelines:

Short video (30-60 seconds) that encapsulates the pain of any of the following topics:
- Writing a paper
- Staying up all night
- School work/researching
- Feeling alone in your room doing work
- Doing the 100th footnote when you didn’t know how to do the first
- Panicking because you’ve put this off way too long
- The competitive environment of you Vs. your classmates (all of whom seem smarter than you)

- The selections will be made by October 20th and payments will be made by October 31st.

About:

Carmun is the academic Facebook (think lovechild of Facebook and Wikipedia). We are a place for college students to do their school work faster, easier, and better by finding answers, support, people, and tools. At Carmun, you can tap into the connective wisdom of those around you.

Company/Brand/Product Background:

Carmun was born out of my frustrations during graduate school. After many years of working as a senior executive at AOL, I went back to school to get a Ph.D. In business, collaboration is necessary and expected, but I failed to find that same camaraderie when I began my program in medieval Celtic and Insular literature. Graduate school was lonely. I struggled to find anyone willing to burn the midnight oil discussing Beowulf, and there were even fewer who would listen to me read it aloud in Old English. I figured that there had to be fellow travelers out there, but I just didn't know how to find them.
Through this experience, came the idea for Carmun. It connects students who share academic passions. It easily organizes academic research, and it is expanding the boundaries of universities by creating a database of rated and reviewed source material. Imagine an academic community where you can tap into the intellectual horsepower of students around the country or even the world.

Carmun's Manifesto

Marketing Objectives:

Writing, researching and college school work is generally serious stuff. And painful. It’s all about the pressure of the grade and the last minute panic. But Carmun is all about relieving this pain: the pain of working alone in your room, the pain of having no one to bounce stuff off but yourself and your own four walls, the pain of meticulously formatting your paper at 4:30 AM. Carmun offers a smarter, easier, more enjoyable way to work. We would like to connect the theme of the video back to carmun and why a college student should use our site.

Creative Elements

No creative elements have been supplied.

Houston, We have a Question...

Q&A for this creative brief

Who?
Posted by Trollypusher Productions on 9.24.07

is this available to people in countries like Australia to join and win prize money?

Elements?
Posted by joetombarello on 10.02.07

Will we be provided with Logos or other content (music, pictuers) to start with?

A logo would contribute to a better final product.

Elements & International Participation
Posted by Drew on 10.02.07

We will provide a logo in the element section Wednesday morning. International participation is allowed in this RFB.

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$1,000
Awarded for this assignment
$500
Two Videos to be Selected!
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15
People working on this project
14
Project teams working on this project
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