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Business to Consumer
Business to Consumer
Business to Business
Non-Profit & Associations
 
 

AARP "Baby Boomers"

AARP has access to some of the most comprehensive and insightful data about seniors and baby boomers. Their challenge is organizing such data in a powerful way that would provide value to its members.

AARP approached GeniusRocket after realizing that motion graphics was the solution to their challenge. They wanted to create an informational video that showed how connected baby boomers are to social media and online technology, and present it at the upcoming World Economic Forum.

The GeniusRocket team identified the most qualified motion graphic designers, provided comprehensive creative direction and secured the music rights to a popular song to be used in the video. The project was completed in two weeks.

GWU "250,000"

The George Washington Alumni Association and Office of Alumni Relations came to GeniusRocket to celebrate its 250,000 alumni milestone in style. The client envisioned a graphic-heavy video and infographic highlighting facts, figures, names, and accomplishments of notable alumni while promoting a culture of philanthropy and community among all alumni.

After mapping out strategic information in a creative brief, hand-selected creatives who specialized in motion graphics pitched concepts and style frames for review. Upon client approval of ideation and style, creatives were able to put together a video showing the quality and interconnectedness of this community that makes GWU a dynamic institution. 

EMILYs List "Wisconsin"

EMILY’s List came to GeniusRocket looking for a video to motivate women voters to volunteer in the 2011 Wisconsin recall elections. With the election only days away, EMILY’s List needed to move fast.

The GeniusRocket team suggested a fast paced motion graphics video to best communicate the call to action. Within seven days, the project moved from concept to completion.

The spot aired on national TV and YouTube and yielded such an “overwhelming response” that EMILY’s List stopped recruiting volunteers for their call-in night deadline. The video also received an AMA-DC Outstanding Recognition Award for its accomplishments and impact on the state of Wisconsin.

Audio-Technica "Get Your Own Mic"

While working on the award-winning “Audio 911” campaign, Audio-Technica hired the GeniusRocket team once again to produce videos for the “Get Your Own Mic” campaign.

Audio-Technica envisioned two fun, edgy commercials that would grab the attention of a new target demographic: musicians. Over the next six weeks, GeniusRocket, community members and Audio-Technica collaborated to produce two stunning videos that everyone was excited about.

Once wrapped, GeniusRocket helped distribute the commercials to increase the campaign’s reach. Similar to the “Audio 911” video, Audio-Technica was pleased by the value they received from the GeniusRocket experience, saving over half their budget without compromising quality.