Posted 12.17.08
We're pleased to report that the GeniusRocket Community -- that means
you -- has been chosen to provide the promotional video for the
South by Southwest 2009 Festivals and Conferences!
Since 1987, SXSW has been the best music, film, and interactive festival around. Now, you have the chance to get your work in front of tens of thousands of leaders in the entertainment industry.
All you need to do is a make a 30-second to 2-minute spot promoting SXSW as the premier event to experience today's digital convergence in Music, Film and Interactive technology and content.
From the
SXSW RFB:
The South By Southwest Conferences and Festivals are held every year in March and are a celebration of the convergence of music, film and interactive technologies. SXSW is about buzz built around new content and technologies.
About the Music Festival-
The SXSW MUSIC AND MEDIA CONFERENCE features a legendary festival showcasing more than 1,800 musical acts of all genres from around the globe on over eighty stages in downtown Austin. In its 23rd year, SXSW remains an essential event on the music industry calendar.
About the Film Festival-
The SXSW FILM CONFERENCE AND FESTIVAL explores all aspects of the art and business of independent film making. The Conference hosts a five-day adventure in the latest film making trends and new technology. The internationally-acclaimed, nine-day Festival boasts some of the most wide ranging programming of any US event of its kind, from provocative documentaries to subversive Hollywood comedies, with a special focus on emerging talents.
About the Interactive Festival-
The SXSW INTERACTIVE FESTIVAL celebrates the creativity and passion behind the coolest new media technologies. Does it use electricity? You'll find it at the Trade Show & Exhibition. The newest element of the event is ScreenBurn at SXSW, which adds specific gaming industry programming as well as a three-day Arcade to the mix.
The first selection earns $3,000; the second selection earns $1,000.
Click here to learn more and to get started today!
share 
digg print
Aquafina & NAFCU Selections Posted 12.17.08
A moment many of you have been waiting for...the announcement of the first batch of Aquafina selections is here! Aquafina is thrilled with your submissions and saw several that they loved, we're announcing several now with a couple more potential selections pending legal and music rights decisions.
We are only announcing the names of the selected creators, as the videos aren't approved for release just yet, in an effort to get you information as we have it. {We will likely be able to show MORE >
Latest Viral Hit: Toshiba's "Timesculpture" Posted 12.08.08
Here at GeniusRocket, we're always keeping our eyes peeled for video ads that go truly viral.
The big hit of November, it seems, is Toshiba's "Timesculpture" ad.
Released on November 10th, it's already generated nearly half a million views on YouTube:
MORE >
Latest Selections. $7,350 awarded!! Posted 12.01.08
We're continuing to be very busy wrapping up over $30k in awards over the last couple months, and we're approaching the last of many selection announcements around these RFBs
So...here's the latest bunch...
MORE >
Questions to Ask When Making Viral Ads Posted 11.21.08
What makes a good viral ad?
There are several different questions that ad makers can ask themselves when trying to get users to forward their creations across these intertubes. Here are three:
Question #1: Is the ad insightful?
MORE >
Emerging Trends in Viral Video -- and the Implications for Advertising Posted 11.26.08
Here at GeniusRocket, our digital strategists recently analyzed the top 50 viral videos of 2008; the top 50 viral ads of the year; and the Top 50 YouTube videos on a typical day.
While some of the findings were in line with conventional wisdom about viral advertising, other findings may seem surprising.
We wanted to share these results with our creative community and our clients, as they have some important implications for both advertisers and creators seeking to hit the MORE >
UPDATED! RFB Selections Announcement Posted 11.13.08
We've been very busy lately with over $30k in awards over the last month, so we're approaching a period filled with many announcements...we want to let you all know as soon as we know, because I'm sure you all are as excited as we are!
So...here we go...
MORE >
Going Viral.... Posted 11.07.08
In today's hyper-competitive media landscape, advertisers want more than a good creative or a well-thought-out marketing campaign: they want to hit that holy grail of contemporary advertising -- the truly viral ad.
So how can GeniusRocket community members "bake in" virality to their RFB submissions? Last year, Dan Ackerman Greenberg of the The Comotion Group listed a few of his tips for marketers and creators on the "secret strategies" behind viral videos at TechCrunch:
MORE >
The Changing Advertising Landscape Posted 10.30.08
Sometimes, when you're down in the trenches, focusing on the next RFB, you can forget how all of us here at GeniusRocket -- those of us here in the office and all of our creators across the globe -- are part of a much larger movement that is transforming the media and advertising landscape.
But two articles this week caught our eye, and reminded us of how far the advertising industry has traveled in the sixteen months since we first launched GeniusRocket.
MORE >
